The Power of Perception in the Technology Playground

Apple and Microsoft are competitors, and while both companies are clearly more concerned with Google than each other at the moment, they serve as a great example of why good, well-funded marketing is important. Apple leads the world in the art of crafting perceptions. The perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.

Source: http://www.technewsworld.com/rsstory/72631.html

Robert Allen Labonte Terrence Lee Labonte Randy Joseph Lajoie Kevin Paul Lepage

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